A blue Ford truck filled with toilet paper on Toomer’s corner sparked a wave of curiosity on Tuesday. Two guys decked out in Auburn paraphenilia ran back and forth toward a film crew screaming “War Eagle.”
No, they were not creating a new tradition, just simply shooting a commercial.
Ford Motor Company chose Auburn’s most popular game day spot for the backdrop of their latest commercial and football coach Tommy Tuberville was the star.
“Its just kind of showing the spirt of Auburn, what people do (on a typical) Saturday in Auburn,” said actor Brian Beegle.
More than 30 crew members and a group of spectators watched as Tuberville made his commercial appearance.
Tubereville is no novice to cameras or acting in commercials. The beloved Auburn coach has advertised for Under Armour, an 11-year-old performance apparel company, June Collins Smith Museum and recited the famous line “Smells like Victory” for Opelika- area Krogers.
The Toomer’s Corner ad is being produced by J. Walter Thompson/Atlanta, an advertising firm which represents ford dealerships.
Ford, the official truck and SUV of Auburn Football will feature Tuberville in a 60-second launch shot expected to air in a couple of weeks.
According to Adweek “In addition to serving Ford nationally, JWT handles 48 of the 63 Ford Dealer Associations in the U.S.”
The theme of the ad is “Auburn Saturdays, Built Ford Tough.” And what better place to highlight Auburn tradition than Toomer’s Corner.
“We have always felt that our trucks were tougher than anybody else’s trucks. I’ve had people say to me, “I own a Ford Truck, and I have 120,000 miles on it and it’s still as good as the day I bought it,” said Ford offcials in company press release.
“You see so many Ford trucks on the work site because these trucks can take what you can dish out, year after year, generation after generation, and that’s what they’re built for.”
And Auburn’s football team is no different. In Tuberville’s tenure he’s led the tough Auburn Tigers to countless victories, a 13-0 season and an SEC Championships.
Source: ThePlainsman.com